Health app

The Longevity Playbook

My roles: Researched and wrote articles, video scripts, and newsletters; contributed content ideas; helped reconceptualize app’s introductory material.

The project:

In the late 1990s, Dr. Michael Roizen coined the phrase “60 is the new 40.” In the early 2020s, now convinced that 90 could eventually become the new 40, “Dr. Mike” founded a mobile and website app to help subscribers extend not only their lifespan but their “healthspan.”

I was brought onto the writing team about a year into the project, with the brief of adding to the app’s hundreds of stringently researched, engagingly written articles, video scripts, and newsletters. My topics ranged from mitochondrial cycles and oxidative stress to the potential benefits of avocado-soy unsaponifiables and the proven benefits of gratitude, music, and sleep.